Mindset explored for small business owners, creatives and multi-passionates

Let’s play a game exploring linguistics and our instinctive responses to specific language cues:

The Key to it All Mindset Explored

Use this sentence: “I am _____ because I want it all”

What word comes to mind for the blank?





How about:



Generous with myself

Kind to myself



This is a really simple way of explaining the “mindset” concept that we hear so endlessly (and apparently it’s all over the corporate world now too).

In my work as a secondary school teacher, or with clients who own small businesses or are starting creative projects I've always worded it as:

What is your approach to this? Starting believing you can do it, or approaching it believing you’re likely to fail?”

Mindset can also be referred to as working on your attitude, your general psyche, your energy, your approach, your beliefs...

I always think it’s a bit like hypnobirthing or preparing for another major physical event (think a marathon or the first time you "cold swim") - our brain associates certain words or phrases with certain physical or emotional responses. Training our brain to surround itself with a set of words, approaches and attitudes that are inherently associated with positive outcomes can, in turn, generate more positive outcomes.

Best way to do this? No one way, but can include:

- surrounding yourself with positive material such as The Key Cards

- eg useful Ted Talks, podcasts, meditations (hello YouTube and hello Suzy Reading’s Monday micro moments on Instagram

- knowledge is power - who can you surround yourself with who is going to educate and inform you directly? We are obsessed with the beautiful work that Menekse Stewart helps small business owners with, and Catherine Erdly's no nonsense Facebook Membership.

- Reading powerful work - this doesn't just have to be by people who have "done it" - though Shona Chambers has written a fabulous book 100 Marketing Tips for Small Business Owners and Holly Tucker's book Do What you Love, Love what you Do is sunshine in a book. This could also be transformative fiction, a guide to creativity or even an article in an academic journal. Whatever it is, allow yourself to be inspired and allow yourself to see yourself that you are the kind of person who invests in their own brain and wellbeing.

- surround yourself with your very own cheerleading squad, ie people that get it and get you.

The Key to it All Flower representing mindset springing up

- affirmations or positive statements, written down in the first person in the present tense (we have some in The Key Cards and there are two unique packs coming)

- writing in a diary or journaling (again, we have a journal and a notebook in the making...)

- a coach or coaching programme that really resonates with you

- for greater work therapy can be amazing (I had it for loss, but I can’t see how anyone wouldn’t benefit from it)

What works for you with this topic? All of us at The Key to it All would love to know!

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